It's by Little House Needleworks and Crescent Colours called Where There Is Life. It comes in kit form which includes chart, threads and linen. I think it's been available since last year sometime. All monies raised from the sales of the kit goes to breast cancer charities, so that's a pretty good thing. I couldn't resist and have ordered one. They also had a scissor fob for the same charities. This too I have ordered.
They're such appealing things to buy, but when you know the money is going to a good cause, that's even better. I always thought needlework was a positive thing :)